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Case Study:
Peterborough Oil Company - Exclusive Sale

Situation
- Peterborough was contacted by a competitor about acquiring its assets but after preliminary negotiations believed that the value proposed by the potential acquirer was not adequate. The Company determined that hiring an advisor was in its best interests, and it contacted Matrix to propose a valuation and sale process.
Objective
- To maximize value by using a broad marketing process to solicit offers on one, some, or all of the assets.
Solution
- Matrix identified and contacted over 2,500 prospective buyers for the assets and utilized a confidential acquisition profile to generate interest. The marketing effort yielded over 250 executed confidentiality agreements during a two month marketing period.
- As a result of its marketing effort and constant communication with prospective buyers, Matrix was successful in soliciting over 100 offers for the assets
- The value Peterborough received was close to 50% greater than the offer they had negotiated prior to engaging Matrix
- The offer was made in the form of a redlined pre-drafted, Peterborough-provided asset purchase agreement that left intact many of the Company’s terms and conditions.
